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Discovery Lecture Series featuring Paul Nunes – Birck Nanotechnology Events
Wednesday, October 07, 2015 @ 01:30 pm EDT — Wednesday, October 07, 2015 @ 02:30 pm EDT
MRGN 121

Big Bang Disruption: Strategy in the Age of Devastating Innovation

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now, before business leaders even grasp what’s happening, enterprises from Blockbuster to Blackberry can be devastated virtually overnight by new products that are simultaneously better and cheaper right from the start, often launched by startups with virtually no capital or infrastructure. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. “Big Bang Disruption” is happening in nearly every industry.
In a daring challenge to Clayton Christensen and Michael Porter, BIG BANG DISRUPTION: Strategy in the Age of Devastating Innovation (Portfolio/Penguin, January 7, 2014) by Larry Downes and Paul Nunes, describes how the nature of disruptive innovation has changed utterly, requiring incumbents to embrace a radical new approach to business strategy. The book marks the next era in “creative destruction,” where disruptors come not from the bottom or top, but from all sides at once. Its twelve new rules for successful innovation will fundamentally change every business.
Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, BIG BANG DISRUPTION is a major contribution to the field of business strategy. Showing both how to disrupt and defend in the new world of exponential technologies, the book’s practical, forward-looking insights have immediate application for established companies and startups alike. The book reveals the disruption secrets of large, admired innovators including Google, Apple, Samsung, Sony, and Microsoft as well as those of smaller startups including Airbnb, Uber, Kickstarter, and MakerBot. And the authors describe in detail the successful strategic responses to disruption of companies including Philips, Citibank, Fujifilm and Texas Instruments.
In his talk, Paul Nunes will reveal the drivers of this new phenomenon, the changes in business strategy and lifecycle that occur because of it, and options companies have for competing and winning in the business environment it creates.
Paul Nunes is the Global Managing Director of the Accenture Institute for High Performance, a global think and act tank with researchers in Beijing, Boston, London, Mumbai, and Sao Paulo. He is a well-known author and speaker on the topic of business strategy. His research has focused on technology–led changes in business and marketing strategy and his research findings are regularly featured in publications around the world.
Nunes is coauthor of three award winning and global bestselling books including “Big Bang Disruption: Strategy in the Age of Devastating Innovation” (Penguin Portfolio 2014).” He has also written well over 100 articles and book chapters on marketing and business strategy, including more than a dozen contributions to Harvard Business Review.
He is a sought after and frequent speaker at industry and management conferences around the globe, and has served as an invited speaker at many top business schools, including Harvard, MITSloan, Wharton, Dartmouth, and INSEAD.
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