Crowdfunding for the financing of political parties
Crowdfunding has little by little is settling in Spain as a model for the future for the financing of political parties. During 2014 were many minority parties which launched campaigns of crowdfunding to gain economic support enabling them to meet guarantees the election campaign for the European elections and develop its political action without the need for subsidies or banks.
By 2015 has been followed the same trend as in a year in which match regional and municipal elections in may, General in November. In time that will last campaigns we will tire of seeing political propaganda posters everywhere, images in newspapers or television of meetings that will be repeated throughout the Spanish geography, or politicians on bike.
In 2016 various promoters of primaries have taken advantage of it.
In 2017 is widespread use of crowdfunding in the political sphere, with special attention to the PSOE primaries, where both Pachi López has raised money directly in an account of his followers, as above all Pedro Sanchez, who has launched several campaigns of Crowdfunding to finance his campaign.
For all this we want to talk to them about some crowdfunding campaigns related to the world of politics.
Pedro Sanchez and crowdfunding
Perhaps it has been one of the most striking cases with more impact in Spain on what supposed the irruption of crowdfunding as another way to finance political parties.
The Court of Auditors has indicated to the Agency of the PSOE which supervise contributions crowdfunding campaigns promoted by the Association, Rose Terrace (akin to Pedro Sanchez) as any other income received by a political party.
The promoters of the bells not refuse to provide the Court of Auditors the information that prompted, contribution, the contributor, ID or address, as it is done with any other contribution to a political party. Even move the money raised in a running account of the PSOE, which refuse the promoters of the bells in favor of Pedro Sanchez, is to provide the name of the contributor, ID, or address information, Manager of the PSOE.
The ignorance shown by politicians (including own PSOE politicians) and legislators about the crowdfunding, different types of crowdfunding and its comparison with a simple donation are alarming. Perhaps out better know what exactly the crowdfunding donations and then say, above all when the view is influential and limiting.
Crowdfunding of donations in the political parties
Crowdfunding is a communication, not a mere contribution campaign.
In campaigns of all or nothing, indicated a minimum amount to raise, if this amount is not reached, the commitments of contribution (donations) are not executed.
Sometimes the donor receives some recognition or detail in acknowledgement of the contribution. Without that such detail to be considered a sale.
It greatly facilitates the process of a project by any donor support
The community is the protagonist, writes, recommended, shares, etc. any way active during the campaign.
The fundraising campaign is limited in time.
Crowdfunding support campaigns to Pedro Sanchez have been suspended, allowing direct contributions on a current account.
We can and crowdfunding
The political party that has had more success using crowdfunding is we can, this training led by television political scientist Pablo Iglesias message Caló in way deep in the electorate during the last campaign to Europe. His party managed to raise more than 100,000 euros, a support which also ended up moving to the ballot box, and converted to can at the surprise of these elections with the obtaining of 5 seats.
The problem came months later, when the Court of Auditors released a report in which detected irregularities in the campaign of crowdfunding, pointing out that there were inconsistencies and deficiencies in the collection. Despite this shadow of a doubt, the party of churches has continued resorting to this means of financing and boasting of the transparency of its formation in comparison with the matches of what he calls "the caste".
Few weeks later we learned that new crowdfunding launched by we can campaign would be in water of Borage. Raised as objective collect 50,000 euros to prepare a study that would allow them to know the situation of the party in different communities, in addition to the profile of their voters through surveys. "If the polls lead kitchen, better as #CocinaCasera", this was the slogan of a campaign that finally failed to even reach half of its goal.
But this failure has not made them renounce the path of crowdfunding and they have returned to the fray with a new initiative. This time they have raised it as a campaign of crowdlending in which apply for micro loans that will be returned as soon as they receive the election subsidy that corresponds to them. And a success, has been especially in six of the fourteen regions where it has carried out (Madrid, Valencia, Cantabria, Asturias, La Rioja and Murcia).
According to elconfidencialdigital.com, published in just four weeks this formation has managed to raise 1.2 billion euros, which represents half of the total cost of the election campaign of the regional and municipal elections. And all this without the need to apply for bank loans, as agreed at the citizen's Assembly.
UPyD, crowdfunding in desperation
UPyD has also appealed desperately to crowdfunding. In the first months of 2015 the formation of Rosa Díez veteran had the option of signing a Pact for the elections together with citizens, but has not reached an agreement. UPyD this added to the election results in the Andalusian elections, where not even has managed to obtain parliamentary, and representation at the exit of the formation of a large number of militants, has led to a difficult situation.
The great economic slump affecting magenta training has forced you to leave up to nine prosecutions for corruption that had once as accusation (including cases Pujol and more). Move forward campaign, Union progress and democracy only invest 100,000 euros in the next election campaign, one tenth of it invested in the 2011 elections.
What is clear is that for UPyD is still very difficult to survive in a new political landscape in which have erupted with force new formations as we can or citizens.
Political Crowdfunding in United States
All this sounds very rare on the street because the Spanish political parties have always received grants or have managed to combine in a discreet manner his official accounts with their accounting b. But resorting to collective funding is commonplace in countries such as the United States.
President Obama is a great example of this, his 2012 election campaign was funded through crowdfunding. The trick was to bet on a method of small quantities instead of a more traditional model in which few contribute large amounts, the incentive to circumvent a dinner with him, his spouse and legendary former player Michael Jordan basketball. A dinner that is recorded and would be shared with everyone through the Youtube portal.
Barack Obama was able to raise more than 600 million dollars from more than 3.5 million from donors, among which 90% gave less than $200. But this resource is not exclusive of the Democrats in the United States, its rival in those elections, the Republican, Mitt Rommey, raised only in one month more than $ 100 million through a campaign that had less impact in the media and citizenship than the Obama media.