Communicating Your Message to Engage a Lay Audience

By Linda J. Mason

Entomology, Purdue University, West Lafayette, IN

Published on

Bio

Linda J. Mason

Dr. Mason has established an internationally recognized integrated pest management program in stored products entomology providing industry with innovative alternative storage programs. She is a consultant for many of the largest food producers and retailers.

 

Dr. Mason's program has built a reputation for researching new technologies, and working with industry to adopt alternative strategies. She recently completed a major study comparing the current fumigation standard, methyl bromide to its replacement, sulfuryl fluoride. The grain chilling technology her team developed and transferred during the 1990s is now used by many large food processing facilities and is the standard comparison treatment for new technologies currently under development.

She is currently doing research on ozone control technology in a similar manner. Dr. Mason joined the Department of Entomology at Purdue in 1991. In the summer of 2010, Dr. Mason joined the Graduate School Administration as an Associate Dean with responsibilities including responsible conduct of research (RCR), Fellowships, and Professional Development of Graduate Students and Post-Docs.

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Researchers should cite this work as follows:

  • Linda J. Mason (2017), "Communicating Your Message to Engage a Lay Audience," https://nanohub.org/resources/26784.

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Math 175, Purdue University, West Lafayette, IN

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Communicating Your Message to Engage a Lay Audience
  • Communicating your message to engage a lay audience 1. Communicating your message to … 0
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  • What makes an engaging presentation? 2. What makes an engaging present… 220.7540874207541
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  • What is the most important qualification for any job? 3. What is the most important qua… 364.53119786453124
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  • Every conversation is an improvisation 4. Every conversation is an impro… 476.24290957624294
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  • What has changed most is not their verbiag 5. What has changed most is not t… 714.8815482148816
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  • Listening 6. Listening 900.13346680013353
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  • Presentations are 2-way 7. Presentations are 2-way 969.83650316983653
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  • The human mind is a story processor, not a logic processor 8. The human mind is a story proc… 1014.0807474140808
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  • Attention spans are decreasing 9. Attention spans are decreasing 1219.8531865198531
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  • Stories and Metaphors 10. Stories and Metaphors 1287.7877877877879
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  • Develop Your Message in 3 Points 11. Develop Your Message in 3 Poin… 1328.9289289289291
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  • What is your 12. What is your "hook" ? 1445.3453453453453
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  • A cockroach 16. A cockroach 1754.4878211544879
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  • Be Provocative…. 18. Be Provocative…. 1838.204871538205
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  • 7-word summary 19. 7-word summary 1891.8585251918587
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  • 20. "Simplifying" Does Not Mean "D… 1987.5208541875209
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  • Do not be afraid to simplify. 21. Do not be afraid to simplify. 2141.474808141475
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  • Giving Research Presentations 24. Giving Research Presentations 2386.152819486153
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  • Non-verbal expression of power and dominance 26. Non-verbal expression of power… 2599.0657323990658
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